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10TH JUNE 2002
Rooflines aim high with new Sprinter...

Rooflines Aim High With New Sprinter.

(Extract Taken from the Mercedes Benz Northside News Letter)

Whether it's food, fashion or furniture, most people like to choose a brand name that they know and trust when parting with their hard-earned cash.

That's why this new franchise operation, Rooflines, the first national brand name in the roofline fascias and soffits industry, is set to become a major force.

And it's also why the Mercedes Sprinter has been chosen as the only vehicle with the combination of faultless brand image and utter dependability needed to make the new venture a success.

Rooflines' first vehicle, a Sprinter 313CDI, has already stared in an extensive advertising campaign which marked the company's launch. Today, as you read this, it's fleet has grown and can be seen throughout the British Isles.

Rooflines also stipulates that all of its franchisees must equip themselves with new Sprinter CDIs - projected growth figures suggest there will be 70 to 75 Rooflines franchises operating within the next five years.

Rooflines Founder, says: "Our industry often involves going on to rough, off-road building sites so we need a vehicle that's rugged as well as smart.

"Our operatives need vans with lots of space, and in particular length, to accommodate all their equipment. Having considered all the available current panel vans, the only one that is suitable is the four-metre wheelbase Sprinter.

"The Mercedes brand perfectly compliments the image that we want to portray, and the Sprinter meets all our requirements perfectly."

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